Brand & Product GuidelinesBrand · Product Design System · Trust Guide
Brand
Guidelines
The complete reference for MannyPay — foundation, visual identity, product design system, trust & security, marketing, applications, ecosystem, and governance.
Version
1.0
Year
2026
Contents
What's inside
Part One — Foundation
Part Two — Visual Identity
Part Three — Product Design System
Part Four — Trust & Security
Part Five — Marketing
Part Six — Brand Applications
Part Seven & Eight — Ecosystem & Governance
Who we are
MannyPay is a global financial technology company built to make payment processing more accessible, more affordable, and easier to use — for merchants that traditional banks and processors overlook, and for the everyday businesses that keep local economies running.
Backed by global entrepreneur and boxing legend Manny Pacquiao, and led day-to-day by a leadership team with decades of hands-on payments experience, MannyPay combines modern technology with the trust, transparency, and personal support that financial services have too often lacked.
100+
Industries served
3
Partner acquiring banks
$5B+
Leadership's prior volume
2
Countries — US & Philippines
What We Do
Merchant Processing
POS, online, and mobile acceptance for low- and high-risk businesses.
Wallet & Remittance
A consumer wallet connecting the U.S. and the Philippines.
Partner Programs
Agent, ISO, and referral pathways that grow the network.
Mission
Make financial services more accessible, more affordable, and easier to use for every business.
Vision
One financial ecosystem — payments, banking, wallets, cross-border commerce — open to everyone.
Brand Principles
Simple
Secure
Inclusive
Empowering
Global
Core Values
Transparency
No hidden fees or confusing fine print.
Speed
Fast approvals and next-day funding.
Inclusion
We serve businesses others turn away.
Integrity
Stable bank partnerships, not shortcuts.
Why we exist
Millions of businesses — from a kratom vendor terminated by their aggregator to a boxing gym paying punishing embedded software rates — face high processing costs, limited banking access, and outdated financial systems. Traditional processors decline them, freeze their funds, or bury them in fees they never agreed to.
MannyPay exists to close that gap: a platform that combines modern technology with trust, transparency, and a real relationship — so any legal business can get approved, get processing, and get paid.
That mission is expanding beyond payments into a full financial ecosystem — business banking, digital wallets, cross-border remittance, and embedded finance — so the businesses we serve can grow with one partner instead of five vendors.
"Instead of hard product selling, our strategy captures audience interest by directly addressing transactional business friction."
Four audience clusters drive every product, content, and media decision.
Distressed high-risk merchants
Kratom, vape, CBD, nutra — declined or terminated elsewhere, need speed and certainty over rate.
Filipino-American business owners
Restaurants, salons, grocers, auto shops — trust-led, referral-driven, Manny's name opens the door.
Boxing, fitness & combat sports
Gyms and promoters locked into expensive membership-billing software, our most defensible category.
Everyday low-risk merchants
eCommerce, retail, professional services — reached through integrations, not head-term ads.
Positioning Statement
For businesses other processors decline or overcharge, MannyPay is the payments and financial-services partner that gets you approved, keeps you funded, and never freezes your account without warning — backed by a founder whose own story is built on second chances.
How We Differ
PayPal · Venmo · Cash App
Consumer-first, high-risk industries banned outright, generic support.
GCash · Maya
Strong in the Philippines, no U.S. merchant-processing presence.
Wise
Excellent cross-border transfer, no merchant acquiring or POS.
MannyPay's Gap
The only platform combining high-risk merchant acquiring, mainstream POS/eCommerce processing, and a U.S.–Philippines consumer wallet under one brand with a founder our competitors cannot replicate.
If MannyPay Were a Person
Confident
not arrogant
Straightforward
not blunt
Warm
not sentimental
Driven
not aggressive
Voice in Practice
✓ We say
"Declined elsewhere? We specialize in businesses other processors turn away."
✗ We don't say
"Revolutionary blockchain-powered payment paradigm."
Writing Rules
Lead with the outcome, not the technology. Name the industry directly. State prices and terms plainly.
Content Pillars
Fast Funding
Approval Solutions
Payment Education
Industry Spotlights
Brand & Partnership Growth
Approved Taglines
Payments that Move at Your Speed.
PrimaryOne partner. Endless possibilities.
SecondaryGet Approved. Get Processing. Get Paid.
OnboardingOne Finance Platform. Every Payment Solution.
EcosystemDeclined Elsewhere? Welcome Here.
InclusionBuilt for the Businesses Banks Said No To.
High-RiskYour Business. Backed Everywhere.
GlobalChampion-Backed. Merchant-Built.
Founder StoryFrom stranger to advocate
Five stages, one continuous relationship. Every touchpoint below is owned by a named team and measured against a real service-level target.
Discover
Ad, referral, or industry page meets them at the moment of pain.
Owner: MarketingOnboard
Simple application, matched to the right bank, fast decision.
Target: 48 hrsPay
Accept cards in-store, online, or on mobile from day one.
Target: Day 1 liveSave & Grow
Next-day funding, wallet, lower effective cost over time.
Next-day fundingRefer
Referral bounty turns every merchant into a channel.
$150 per referralTwo Paths Through Onboarding
High-Risk Fast Path
Declined-elsewhere merchants get white-glove underwriting, a 48-hour decision, and a named account manager from day one — speed and certainty over rate.
Low-Risk Self-Serve Path
Standard eCommerce and retail merchants complete application, verification, and terminal setup entirely online, no rep required.
The MannyPay logo pairs an "MP" lettermark — the M in brand red, the P in brand blue — with the full wordmark. It is the primary identifier on every external asset.
Approved Configurations
Anatomy of the Mark
The "M" — Red
Represents momentum and the founder's fighting spirit.
The "P" — Blue
Represents trust, stability, and financial reliability.
Lettermark for Small-Format Use
App icon, favicon, and avatar sizes use the lettermark only — never the full wordmark below 80px.
Clear space equals the height of the "M" on all sides
Only these four brand colors ever touch the logo mark
Common Misuses
×Stretched
×Low contrast
×Recolored
×Effects added
Additional Rules
Never rebuild the wordmark in another typeface
Never place inside a shape the logo wasn't designed for
Never crop or rotate the lettermark
Never pair with a competing financial brand's logo
Minimum Sizes & Approvals
Digital: 80px wide minimum. Print: 0.75in wide minimum. Favicon/app icon: MP lettermark only. Any placement not shown here requires sign-off from Brand — see page 41.
Primary
Supporting
Color Usage
Blue for interactive elements and CTAs. Ink for headlines and body. Yellow exclusively for high-priority highlights — never for body text on white.
Primary Typeface
Manrope
A modern geometric sans-serif with clean proportions and excellent legibility.
Character Set
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
Weights
Type Scale
Display
Aa
64px · 800
Heading
Aa
36-48px · 500
Body
Aa
16px · 400
Label
Aa
11px · 700 · caps
Iconography
Material Symbols Outlined exclusively — weight 400-450, fill off, 24px default. Always paired with a text label.
Illustration Style
No custom illustration
MannyPay does not use hand-drawn or vector illustration in brand or product contexts. Visual storytelling is built from real photography, iconography, and typography only.
Founder Photography
Clean, bright, direct-to-camera — never staged ring photography.
Merchant Photography
Real businesses, real environments, natural light.
✓ Do
Natural grading, genuine expressions, diverse industries
✗ Don't
Heavy filters, stock handshakes, staged boxing imagery
Design Principles
Trust through clarity
Never hide fees or obscure actions.
Speed as respect
Fewer clicks, faster flows.
Scale with purpose
Solo vendor to enterprise, same identity.
Accessibility Standards
WCAG 2.1 AA minimum contrast — 4.5:1 body text, 3:1 large text.
Never yellow text on white; never color as the only status indicator.
44px minimum tap targets; all icons carry a text label or aria-label.
Full keyboard navigation and visible focus states on every interactive element.
Buttons
Cards
Forms
Navigation
Grid
Spacing Scale
Motion is functional, not decorative — it confirms an action happened and guides attention, never delays the user.
Easing Curves
Standard — ease-out
cubic-bezier(0, 0, .2, 1) — entrances, most UI motion
Spring — success states
cubic-bezier(.34,1.4,.5,1) — celebratory, used once per flow
✓ Do
Animate opacity and transform only; confirm state changes (saved, sent, approved).
✗ Don't
Animate layout-triggering properties (width, top) or loop an animation indefinitely.
Rule
Never animate purely for delight at the cost of speed. Respect prefers-reduced-motion everywhere.
Web Component — Data Table Row
Mobile Screen Principles
Balance and primary action always above the fold. One primary CTA per screen. Native iOS/Android conventions honored — never fight the platform.
Notifications
Payment approved and funded next business day.
Action needed: verify your business documents.
Transaction declined — check card details and retry.
Empty State
No transactions yet
They'll show up here once you're live.
Loading State
Required ISO/MSP disclosure
MannyPay is a registered Independent Sales Organization (ISO)/Merchant Service Provider (MSP) of Esquire Bank, Jericho, NY; Merrick Bank, South Jordan, UT; and Mission Valley Bank, Sun Valley, CA.
Compliance Language Rules
✓ We say
"Rates as low as 2.6%." "Funds typically arrive next business day."
✗ Never say
"Guaranteed approval." "Lowest rates in the industry." Any unqualified superlative.
Privacy Standards
Plain-language privacy policy linked from every data-collection point.
Never sell merchant or consumer transaction data to third parties.
Data retention and deletion rights stated in every onboarding flow.
GDPR/CCPA-equivalent data rights honored for every user regardless of location.
Who reviews compliance copy
Legal and Compliance sign off on any new claim about rates, approval odds, funding speed, or data handling before it ships — no exceptions for "just a social post."
Fraud Prevention Messaging
Frame fraud tools as protection, not suspicion
"We monitor every transaction to protect you and your customers" — never "flagged for suspicious activity" in customer-facing copy.
KYC / AML Communication
Explain WHY a document is needed, not just that it's required.
Give a specific timeline: "Verification usually takes under 24 hours."
Never use "compliance jargon" alone — pair regulatory terms with plain English.
Verification Steps We Communicate
Identity
Business
Bank Account
Final Review
Sanctions & watchlist screening
Every merchant and beneficial owner is screened against OFAC and global watchlists before approval — communicated simply as "part of our standard verification process."
Response times
First response under 1 business hour; account issues resolved or escalated within 24 hours.
Tone under pressure
Acknowledge the merchant's money is on the line — never a scripted apology with no next step.
Escalation path
Every merchant knows how to reach a real person, not just a bot.
Channels
Phone-first for high-risk and urgent issues; chat and email for routine questions.
Support Sample Scripts
✓ We say
"I see the hold on your account — here's exactly why, and here's what happens next."
✗ We don't say
"That's a policy issue, I can't help with that." Full stop, no next step.
Support Tiers
Tier 1 — General
Chat & email, routine questions
Tier 2 — Account
Holds, disputes, funding issues
Tier 3 — Dedicated
Named account manager, high-risk & enterprise
Campaign Structure
Every campaign maps to one of five content pillars (see page 10), leads with a real merchant outcome, and closes with one clear, specific CTA.
Social Post Anatomy — Three Formats
Single post · Carousel · Story/Reel
Pillar → Platform Matrix
Platform Cadence
2 posts + 2 stories / week
Cross-post feed content
TikTok / Reels
3 founder-led videos / week
1 partner/industry post / week
High-volume, low-risk keywords are the most expensive and least effective. Paid budget goes where the buyer is distressed, the competition is thin, or the audience belongs to us. Full strategy lives in the Industry Marketing Priority Report.
Opening Budget Split
45% Filipino audience · 20% Boxing & Fitness · 25% High-Risk Search · 10% eCommerce
Search Ad Example
Ad · mannypay.io
Kratom Merchant Account — Approved in 48 Hours | MannyPay
Declined elsewhere? We specialize in high-risk merchant accounts. Fast approval, next-day funding.
Keyword Strategy by Segment
High-risk (Google)
"kratom merchant account," "vape payment processing"
Distress (eCommerce)
"Shopify Payments account on hold," "PayPal froze my funds"
Platform policy rule
Separate ad accounts for high-risk verticals versus Filipino/boxing/low-risk campaigns — one suspension must never take down the rest.
Email Templates
Landing Page Wireframe
Landing Page Requirements
One offer above the fold, matched to the ad that delivered the click. Four form fields maximum.
Trust bar with the ISO/MSP disclosure line, plus prominent click-to-call.
Founder-led, direct-to-camera, shot in real settings (gym, office, storefront) — 30-60 seconds, captioned for sound-off viewing, one problem and one solution per video.
The Multi-Day Stall
Delayed payment notice vs. immediate business obligations.
The Approval Matrix
Fast cuts across industries once thought unbankable.
Leak Point Discoveries
Abandoned checkout screens from single-gateway limits.
Influencer Guidelines
Partners must disclose the relationship per FTC guidelines (#ad, #partner).
No processing-rate promises or guaranteed-approval claims from partners.
Logo and product screens used must come from the current Brand Assets Library.
Partner Tiers
Community
Gym owners, small creators — flat referral bounty
Affiliate
Revenue share on referred merchant volume
Strategic
Co-branded campaigns, Brand sign-off required
Standard boilerplate
MannyPay is a global financial technology company founded by Manny Pacquiao, providing merchant payment processing, digital wallet, and remittance solutions for businesses of every size and risk profile across the United States and the Philippines.
Press Kit Contents
Logo files
Founder photos
Fact sheet
Media contact
Press Release Template
For Immediate Release
MannyPay Expands High-Risk Merchant Services Nationwide
Where MannyPay Has Been Featured
Mobile App — In Development
Website — Live Today
App status
The MannyPay mobile app and consumer wallet are in active development and not yet available to the public. Do not depict live app screens, App Store/Play Store badges, or download links until launch.
MannyPay Visa — Front & Back
MannyPay Mastercard — Front & Back
Digital Wallet & QR Payments
SCAN TO PAY
Card design rule
MP monogram always top-left, chip and contactless icon on the front, brand-navy-to-blue gradient for Visa tiers, graphite-black for Mastercard/premium tiers.
Business Card
Payments that Move at Your Speed.
Merchant Stickers & Decals
WE ACCEPT
contactlessTAP TO PAY
Event Branding
Fight nights, fitness expos, and Filipino-American community festivals use the navy backdrop with white logo, blue ring accents, and a single yellow highlight.
Merchandise
T-Shirt
Cap
Tote Bag
16:9 title slides on navy gradient, content slides on white with the ph header pattern shown throughout this book.
Data slides use Primary Blue for the featured metric — never more than one accent color per chart.
Traction Slide
Traction
100+
Industries served
$5B+
Leadership's prior volume
3
Partner banks
MannyPay Merchants
POS, online, and mobile payment acceptance — live today.
MannyPay Business
Business banking and financial tools for growing merchants.
MannyPay Remittance
U.S.–Philippines wallet and cross-border money transfer.
MannyPay Rewards
Loyalty and referral incentives for merchants and consumers.
MannyPay AI (future)
AI-powered underwriting, fraud detection, and support.
Partner Integrations
Shopify, WooCommerce, QuickBooks, and the wider commerce stack.
Trademark Usage
"MannyPay" and the MP lettermark are trademarks of MannyPay Global Inc. Use ™ on first mention in new external materials until formal registration is confirmed by legal.
Registered marks
"MannyPay"™, MP lettermark™, "Get Approved. Get Processing. Get Paid."™
Never trademark
Generic descriptors like "payment processing" or "merchant account"
Co-Branding Rules
Partner logos sit at equal visual weight, separated by a thin divider — never merged or overlapping.
"Powered by MannyPay" lockup available for merchant and partner sites — approval required before use.
Approved Co-Brand Lockup
Partner Name
Equal height, equal weight, divider always centered
Required Disclosure Line
MannyPay is a registered Independent Sales Organization (ISO)/Merchant Service Provider (MSP) of Esquire Bank, Jericho, NY; Merrick Bank, South Jordan, UT; and Mission Valley Bank, Sun Valley, CA.
Where Required
Website footer, every page
Merchant agreements & sales collateral
Compliance Reminder
Never state or imply MannyPay itself is a bank. High-risk creative runs on separate ad accounts per platform policy.
Our Partner Banks
Esquire Bank
Jericho, NY
Merrick Bank
South Jordan, UT
Mission Valley Bank
Sun Valley, CA
Escalation for Compliance Questions
Any marketing, sales, or partner material making a claim about rates, funding speed, approval odds, or bank relationships must be reviewed by Legal & Compliance before publishing — route requests through the Brand Governance contact on page 41.
This document is the single source of truth for the MannyPay brand. Any use that departs from these guidelines requires sign-off before it ships. Logo files, color swatches, fonts, and templates referenced throughout this book live in the shared Brand Assets Library.
Download the Brand Assets Library
brand.mannypay.io/assets — logos, color swatches, fonts & templates
Leadership
Manny Pacquiao
Founder & Chairman
Jas Mathur
Chief Executive Officer
Jimmy Virk
President
Martin Khemmoro
Vice-President
Marc Hussein Bundalian
Executive Vice-President